School Of Rock
Advertising Campaign Proposal
Who?
School of Rock is a nationwide music education franchise with over 300 locations across the United States and internationally.
They teach students of all ages, focusing on rock music. They provide lessons in guitar, drums, vocals, bass, keyboard, and more, with opportunities for students to participate in live performances and develop their musical talents.
What?
I led a team of five to create an integrated advertising campaign proposal for our client, School of Rock. We presented this proposal to the School of Rock leadership team and University of Arkansas Advertising representatives.
Our campaign, titled "A Forever Investment," highlighted the lifelong benefits of music education, aligning with School of Rock's mission to inspire and nurture talent. We utilized Adobe Illustrator, Canva, and Photoshop to design engaging visuals and materials that brought our concept to life.
Campaign Proposal and Pitch Reel
