Who I Am

Finding glimmers of magic in everyday moments was one of the first lessons I remember learning. I’m Arden Lavoie, a New York–based public relations professional with agency experience supporting high-growth brands across wellness, tech, and lifestyle. My love for writing and reading has shaped how I see the world, as a collection of stories waiting to be told.

I view words as a powerful tool to connect and inspire. Whether I’m helping a local nonprofit find its voice or sharing the journey of a groundbreaking IVF startup, I love telling stories that speak to people from all walks of life. For me, language is one of the strongest art forms, shaping perception and emotion.

Outside of work, I’m drawn to classical literature as much as long-form reporting. I often re-read old favorites such as The Count of Monte Cristo and White Fang, and I keep up with writers I admire through publications such as The Atlantic and WIRED. I also really like cats.

Like cats, I’m driven by curiosity. Public relations becomes the place where that curiosity finds direction, shining a light on the glimmers that make every story special and building meaningful connection along the way.

Previous Clients: Midi Health, BBG Ventures, theSkimm, Wondermind, Zola, Cadence OTC, Bird&Be, Winx Health, Uresta, Brain.fm, Arya.fyi, Turbo AI, Hears, charity: water, Evite, Being Health, Her First $100K, Lushi, and more!