Who?

Mount Sequoyah is a historic retreat center and non-profit in Fayetteville, Arkansas, serving as an important hub for creativity, wellness, and community engagement. Since 1922, it has offered diverse programs, including art workshops, music lessons, yoga, hiking, and wellness retreats. Mount Sequoyah fosters personal growth and connection as a gathering place for events like weddings, conferences, and community activities, providing lodging and serene natural surroundings for visitors to enjoy.

What?

I conducted a cohesive Public Relations campaign for Mount Sequoyah I collaborated on this campaign with three Advertising and Public Relations undergraduates.

Our campaign utilizes a feature story, email pitch, social media posts, fact sheet, and newsletter to target young adults, middle-aged adults, families and retirees in the Fayetteville area looking for engaging programs for personal enrichment.