Who I Am

Finding glimmers of magic in everyday moments was one of the first lessons I remember learning. I’m Arden Lavoie, I currently hold a Bachelor’s degree in Advertising and Public Relations and work at Hannah Cranston Media. My love for writing and reading has shaped how I see the world, as a collection of stories waiting to be told.

I view words as a powerful tool to connect and inspire. Whether I’m helping a local nonprofit find its voice or sharing the journey of a groundbreaking IVF startup, I love telling stories that speak to people from all walks of life. For me, it’s about more than just crafting a message; it’s about making it resonate with a diverse audience and creating something that truly moves or even inspires people.

Outside of work, I look for quieter feelings - poems that come in fragments, books that I carry around too long, or the pull of a place I don’t know yet. I’m always looking for fresh ways to feed that same love of storytelling and curiosity - whether through writing, brainstorming ideas, or learning something new.

I’m driven by curiosity, a love for connection, and a deep desire to create work that makes an impact. Public relations to me is a way to shine a light on the glimmers that make every story special.