Who I Am

Finding glimmers of magic in everyday moments was one of the first lessons I remember learning. I’m Arden Lavoie, a graduate of the University of Arkansas with a Bachelor’s degree in Advertising and Public Relations. My love for writing and reading has shaped how I see the world, as a collection of stories waiting to be told.

I view words as a powerful tool to connect and inspire. Whether I’m helping a local nonprofit find its voice, or sharing the journey of a groundbreaking IVF startup, I love telling stories that speak to people from all walks of life. For me, it’s about more than just crafting a message, it’s about making it resonate with a diverse audience and creating something that truly moves or even inspires people.

Outside of work, my life is filled with little moments of inspiration. My spare time is spent writing poems in my beaten-up journal, getting lost in a good book, or traveling wherever my heart beats for that moment. I’m constantly finding new ways to connect my passions for storytelling whether through writing, brainstorming, or learning something new.

I’m driven by curiosity, a love for connection, and a deep desire to create work that makes an impact. Public relations to me is a way to shine a light on the glimmers that make every story special.